Talenti Gelato

///

Role: Art Direction / Design

Client: Talenti
Produced By: WE ARE ROYALE

TALENTI: BRAND SPOT

THE ASK

Talent is gelato not ice cream, and it’s created with the best ingredients. Talenti and the team at Mekanism wanted promotional videos that highlighted their product as a delicacy full of flavor. 

THE CONCEPT

Talenti’s print campaign used a photographic technique to methodically place all their ingredients around the jar. This setup naturally required an organic motion theory to connect us from the jar to the wide-spread formation of ingredients. And so we created botanically inspired blooming animations using the delicious ingredients surrounding the jar.

MY ROLE

Along with making sure the team had the opportunity to enjoy Talenti gelato as “research,” I art directed and oversaw the entire project. In order to make sure that all food was carefully crafted in 3D, I worked closely with our creative leads and paid attention to detail, as the food needed to be rendered and lit in a realistic and appealing way. With so many varied ingredients involved, the lighting and compositing process was an involved process. While managing the project, I oversaw the design phase and helped where I could with elements such as the end tag.

THE RESULT

What looks to be a jar full of gelato blooms to show all the great ingredients that come together to craft the delightful flavors. The spots are beautiful, and the team as a whole got to enjoy jars and jars of gelato together.