NIKE LUNAR CAMPAIGN

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Role: Design

Client: NIKE
Produced by: WE ARE ROYALE

LUNAR FAMILY

THE ASK

With having developed a special foam cushioning, Nike wanted to produce a campaign that really captured the sense of motion for the new Lunar line. 

THE CONCEPT

The shoes and the trails behind them would represent the movement they allow, whether it was pivots, jumps, or speed. These trails were dimensional, abstract formations that leaned into the design of each shoe’s foam cushioning. 

MY ROLE

As a designer, I joined on during the pitch phase to help win the job. I stayed throughout the design phase to visualize the movement the foam allows and to work with typography where it was needed. 

THE OUTCOME

Although we started out capturing a lot of motion, the team worked toward simplification and added negative space to stay true to celebrating the design of the foam.