WE ARE ROYALE AR CALENDAR

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Role: Design / Illustration / Motion Ideation

Client: We Are Royale

Produced by: WE ARE ROYALE

DECEMBER 2014 - JUNE 2015 AR CALENDAR

THE ASK

In order to create an engaging desktop calendar, each designer came up with a creative solution for a particular month that included a fun interactive story. The artwork was developed further into a unique augmented reality experience each month along with the physical letter pressed copy that would be displayed on a desk.

CONCEPT & ROLE

Because the aim was to send this calendar out to users from We Are Royale, I chose to create a design that captured the team that worked on it in a playful way. My task was to also come up with the motion ideation for each character. Thinking about how the design would translate from being a flat illustration to an AR experience for users was an exciting way to push the design.

THE OUTCOME

The projects started in September 2014 and launched in December 2014. Each calendar month was added to the app until June 2015. Many viewed the case study on Vimeo, and users were delighted with the interplay between the mediums, enjoyed the seamless execution, and appreciated the element of surprise as each animation was unique. Communication Arts also dedicated an article to this interactive calendar.