HP- SPECTRE FOLIO PRODUCT LAUNCH

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Role: Art Direction / Design

Client: HP

Agency: INDUSTRY
Produced By: WE ARE ROYALE

HP: CRAFTSMANSHIP

THE AIM

The product design of the Spectre Folio is exceptional with its seamless edges, aluminum and glass surfaces, with soft brown leather surrounding it. In order to introduce the new Spectre Folio to the market, HP and the team at Industry envisioned crafting a product launch video that was just as sleek, sophisticated, and elevated as the laptop itself. 

THE CONCEPT

Everything about the Spectre Folio has to do with it’s materials and how well crafted it is. The videos focus on every detail with a soft spotlight and slow-moving cameras. Industry wanted to create abstract environments using the same materials as the laptop. The lighting and the architectural environments all pointed back to the breathtaking device. 

HP: MOTION

WHAT I DID

Throughout the project, I created presentation decks and worked closely with the team at Industry. I collaborated with the CG team at We Are Royale to design the environments. I led all type exploration and design. From the 3D process to compositing, I art directed the project and worked closely with the creative leads. 

HP: POWER

THE RESULT

The team put a lot of care into creating the launch videos. The finals were stunning. The renderings were beautiful and the new product had exceptional videos to announce its launch.