DORITOS: 3D FOR YOUR MOUTH

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Role: Art Direction / Design & Illustration

Client: DORITOS
Produced by: WE ARE ROYALE

DORITOS: 3D FOR YOUR MOUTH

THE CHALLENGE

With the 3 dimensional Doritos making an appearance, Doritos wanted a stereoscopic promotional video that demonstrated the experience of enjoying the new and revised chips. 

THE CONCEPT

As dimension was added to the chip, everything about this promo needed to be 3D. It’d be focused on the experience with the mouth. Whether it’s the type textured like the chip extruding out towards us or the mouth excitedly screaming in front of us, Every aspect of the piece reflects the experience that’s dimensional, vibrant, wild, and packed with a big crunch. 

WHAT I DID

Starting with the visual development phase, I illustrated, designed, and art directed the project. I developed the look in a much more illustrated line art look and then took it towards a stylized vibe that had some realism to it. I worked with the 3D and comp team at We Are Royale to produce the project. The visual effects process was a little different, as we had to make sure to render out a stereoscopic version and test it with 3D glasses.

THE END PRODUCT

As a team, we experienced creating what “3D For Your Mouth” looked like as a promotional video and enjoyed trying the product, as we needed to know the details of it to recreate it.